While most managers and executives know how crucial personal branding may be in positioning themselves, they often don't know how to extend that concept to the web when presenting their profile. Being business savvy does not necessarily translate to competence in the online positioning of their professional image, which may put them at a disadvantage.
Lax presentation in social media
The approach many people have to social media is the "after five" attitude, with the tone of their discourse and the design of their profiles being too casual. This is in part influenced by the rise of social media and its encouragement of accessibility and interaction by members of a community. Top executives often present themselves more like a ‘beer buddy’ than a strategic thinker who can contribute a lot to an organization. It is recommended that professionals revamp their Facebook and Twitter pages and join LinkedIn as the first steps to building a professional online profile.
Poor business and personal websites
From ‘slap-dash’ design, to mediocre content, an ill-prepared web profile may give the impression that the individual lacks competence. This could translate into a bad impression for potential recruiters in that it suggests a careless nature and even poor decision-making abilities in the real world. It is thus advised that websites be created by web professionals.