Why size matters
“Bigger doesn't necessarily mean better in the business world”. This is an opinion, which has been tossed around quite a bit lately, but does it really hold any true significance? Andrey Grehov believes it does, and in his article, “Stay Small to be Big”, recently published on the Huffington Post, he explains exactly why. Using the analogy of renting a small apartment rather than a large one, Grehov explains that the expense and time required to run large businesses are significantly more. The energy required to sustain a big business is considerable. What's more, in a constantly changing business environment, flexibility is a significant advantage for smaller businesses.
Looking at some of the most dynamic and successful companies in the business world like Instagram and SnapChat, we can see just how effective a smaller team can be. Not only does it mean that your business model is easier to change, but also that you are able to adapt to external and internal changes far more quickly. Less communication is required to spread important messages and information.
While Grehov argues that cutting back on teams will help you to reap rewards, this broad statement may be somewhat shortsighted. Surely we can all agree that large businesses have their place in the business world as well, and that massive corporates enjoy benefits that smaller companies don't. Naturally you don't want your company rendered ineffective by unnecessary size, but this will all depend on the business’s' identity. What do you want to achieve and whom do you need to be in order to get there?