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The following is the third in a four-part series on leadership trends for 2012.  We hope that you will find the articles enlightening and that you will be able to apply these strategies to make your business more ‘sticky’ to your employees!

Ethical leadership

Worldwide corruption in business and politics is rife. The focus on money, and its acquisition, has long been the norm in business and the term ‘cut-throat’ is often bandied about to describe fierce or relentless competition at the expense of decency.

Fabio BarbosaFortunately the tide is slowly beginning to turn as young entrepreneurs realise that business, conceived in its purest sense, must be practised according to ethical standards. Virgin magnate Richard Branson, writing for Leadership magazine, quotes Santander Brasil’s CEO, Fabio Barbosa, on this point:

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