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Veteran start-up mentor, Marty Zwilling, recently wrote on Huffington Post that entrepreneurship is more about building a business than inventing a product. It’s about execution as opposed to the quality of an idea and most importantly, being a proactive leader who connects both to his team and his customers. 

 

In his recent book, “Infectious: how to connect deeply and unleash the energetic leader within”, business coach and author Achim Nowack talks about how today’s technology allows leaders to communicate at a furious pace, tweeting, emailing and texting more than ever before. And yet, too many leaders know less than ever about how to connect and get others to commit to their business or product. 

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